Digital

Branding

Content

Campaigns

Marketing

Products

Strategies

Transformation

Communications

For us, a good campaign is more than just a creative idea – it has to be played out smart. That’s why an integrated channel strategy via Paid, Owned and Earned Media is part of our creation process right from the start. In addition to digital ads, social media and OOH, we also think about influencer relations, classic PR work, events and new interactive tools. Our goal is to create unique campaigns that deserve attention and encourage users to interact with the brand. We can also optimise our actions effectively and in real time thanks to continuous performance measurement.

Effective marketing isn’t just a matter of using different strategies across a wide range of channels, it’s about speaking the language of the target group and addressing them in their user environment so as to achieve the best response. Through targeted advertising on social media and display ads as well as influencer marketing, we ensure brand awareness and engagement with the product in order to turn users into customers.

Strategic cooperation with relevant partners and digital players is needed to get the full potential of digital transformation. We support organisations in recognising and using the potential of their digital ecosystems. In doing so, we rely on a tried and tested set of instruments: from trend scouting and startup matching to the targeted digital strategy and the establishment of a digital innovation hub.

Our strategy of driven communication aims to make our clients the “talk of the town” in their relevant target group. We go above and beyond the classic formats of corporate communications, instead analyzing current topics and trends and finding the most suitable agenda. This means that we transform relevant messages into cross-channel formats – from the more traditional approach to journalists, to generating multimedia content for our own channels. Our goal is to increase the reach and relevance of our clients with follow-up communication.

A baseline necessity for a website is its frictionless usability, but we believe that only emotionally inspiring websites are going to make an impact. By finding out what really captivates users, we are able to make websites be in the center of a comprehensive brand experience. In order to achieve this, our teams work together on an interdisciplinary basis, focusing on meaningful content, innovative design, unique animation and state-of-the-art user interfaces.

There are almost endless possibilities for brands in the digital world. To make the most of them, we orchestrate communication across all relevant channels. Whether for internal or external communication, our strategic framework is consistently user-driven. In this way, we create a roadmap with strong messages and clear requirements for all measures – the basis for effective communication for us.