Digital

Ecosystems

Culture

Products

Venturing

Branding

Campaigns

There are almost endless possibilities for brands in the digital world. To make the most of them, we orchestrate communication across all relevant channels. Whether for internal or external communication, our strategic framework is consistently user-driven. In this way, we create a roadmap with strong messages and clear requirements for all measures – the basis for effective communication for us.

For us, a good campaign is more than just a creative idea – it has to be played out smart. That’s why an integrated channel strategy via Paid, Owned and Earned Media is part of our creation process right from the start. In addition to digital ads, social media and OOH, we also think about influencer relations, classic PR work, events and new interactive tools. Our goal is to create unique campaigns that deserve attention and encourage users to interact with the brand. We can also optimise our actions effectively and in real time thanks to continuous performance measurement.

Digital transformation is changing not only technologies and products, but also corporate cultures. We accompany established companies on their way to agile work processes, digital mindsets and new organizational models and enable employees and managers to fill the abstract concept of transformation with life. This is what we call genuine digital culture in everyday corporate life.

Strategic cooperation with relevant partners and digital players is needed to get the full potential of digital transformation. We support organisations in recognising and using the potential of their digital ecosystems. In doing so, we rely on a tried and tested set of instruments: from trend scouting and startup matching to the targeted digital strategy and the establishment of a digital innovation hub.

Digital Product & Service Design focuses on user experience and combines it with new web technologies, data insights and behavioural trends in a modern user interface. We bring these fields together to develop innovative platform solutions that enable companies to respond to new, constantly changing customer expectations.

Corporate venturing is a great opportunity for companies to open up new business areas with digital technologies. We support them in evaluating business models, professionally designing the start-up launch process, recruiting the right team and developing a go-to-market strategy. To this end, we use the company’s own resources in intrapreneurship programs or outsource them from the core business through Venturing-as-a-Service.