Ecosystems
Culture
Products
Venturing
Branding
Campaigns
For us, innovation and creativity belong together. We are founders, communicators, creative people and strategists who give an individual answer to every challenge. This is how we make brands and companies successful in the digital age.
The best solutions are developed together.
This is our network.
We never stop.
This is what’s new at RCKT.
We’re changing the world by making it tangible.
These are our services.
How can brands be successful in the digital environment? If they are meaningful and connectable. Products, services or employer brands can only earn the attention of consumers if they are unique at first glance and communicate with them in dialogue. With our user-centric branding, we help to achieve just that – and create dynamic brand worlds on all channels.
How can you win digital high-potentials as a traditional company?
There are almost endless possibilities for brands in the digital world. To make the most of them, we orchestrate communication across all relevant channels. Whether for internal or external communication, our strategic framework is consistently user-driven. In this way, we create a roadmap with strong messages and clear requirements for all measures – the basis for effective communication for us.
How do you make an automobile club attractive for a young target group without a car?
For us, a good campaign is more than just a creative idea – it has to be played out smart. That’s why an integrated channel strategy via Paid, Owned and Earned Media is part of our creation process right from the start. In addition to digital ads, social media and OOH, we also think about influencer relations, classic PR work, events and new interactive tools. Our goal is to create unique campaigns that deserve attention and encourage users to interact with the brand. We can also optimise our actions effectively and in real time thanks to continuous performance measurement.
How can a digital payment provider solve the struggles of an entire generation?
Digital transformation is changing not only technologies and products, but also corporate cultures. We accompany established companies on their way to agile work processes, digital mindsets and new organizational models and enable employees and managers to fill the abstract concept of transformation with life. This is what we call genuine digital culture in everyday corporate life.
How to establish a digital first culture at a German traditional bank?
Strategic cooperation with relevant partners and digital players is needed to get the full potential of digital transformation. We support organisations in recognising and using the potential of their digital ecosystems. In doing so, we rely on a tried and tested set of instruments: from trend scouting and startup matching to the targeted digital strategy and the establishment of a digital innovation hub.
How do you build a strong network for digital innovation in Germany?
Digital Product & Service Design focuses on user experience and combines it with new web technologies, data insights and behavioural trends in a modern user interface. We bring these fields together to develop innovative platform solutions that enable companies to respond to new, constantly changing customer expectations.
Corporate venturing is a great opportunity for companies to open up new business areas with digital technologies. We support them in evaluating business models, professionally designing the start-up launch process, recruiting the right team and developing a go-to-market strategy. To this end, we use the company’s own resources in intrapreneurship programs or outsource them from the core business through Venturing-as-a-Service.
The best ideas come from a strong team.
This is the RCKT Team.
A project is only as good as the team working on it. We love people who take responsibility and inspire us to something new. Come by for a cup of coffee?
Send us a message.
That’s how you reach us.
