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Henkel – For those who step up

Branding, Campaigns

How can you win digital high-potentials as a traditional company?

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The Challenge

In times of digital change, it is above all digital high potentials that lead companies into the future. How can we inspire young creative people with a Hands on mentality for an almost 150-year-old company?

The Solution

In the employer brand, we highlight what Henkel, as an established company with a long tradition, and digital talent have in common: the will to constantly develop, to work collaboratively in a team and to question the status quo. Our key message: Henkel is for those who share this mindset. Henkel is for those who step up.

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Real Stories and Real Faces

The campaign is based on real stories and focuses on those who best reflect the spirit of the company: its own employees. Combined with a strong visual language, courageous statements as well as personal stories and experiences, this creates an authentic picture for potential applicants that also has a strong internal impact. We support Henkel in the conception and design of the new, global employer brand and also accompany the communicative realisation in over 75 countries worldwide.

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“This generation is looking for more than just a job. They want to actively contribute to a company’s culture through personal development and meaningful projects.”

Elizabeth Schaumann (Global Head of Employer Branding, Henkel)
Henkel is for those who…

The campaign follows an integrated approach and plays out the new branding cross-media, from offline media such as banners for trade fairs or local OOH posters to organic and paid social media content and materials for internal communication. The revised career website forms the digital hub. It presents Henkel as an employer that does not rest on its laurels and continues to develop. In this way, we position Henkel as a sustainable Zeitgeist Employer Brand.

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