How do you make Pinterest a trend barometer for social change?
How can we show the Pinterest universe to people and reach diverse target groups with different interests who are not only looking for cupcake recipes and wedding planning? How can we convince brands that they can reach their target group with Pinterest?
Pinterest’s brand essence is inspiration – on all topics in everyday life and on what moves people. The platform is therefore a visual discovery engine. This is what sets Pinterest apart from other platforms and it is exactly this message that we want to bring across.
Always part of the agenda
Through current insights, we can position Pinterest as a relevant trend barometer for far-reaching, social changes. Our task: To analyse current issues and always set the right agenda. To this end, we collect data and develop stories for lifestyle communities, but also for industry-relevant B2B media that inform about product innovations and best-cases.
This includes articles in the consumer and lifestyle press such as VOGUE, Harper’s BAZAAR, Glamour, Instyle, Jolie, Grazia, Brigitte and major leading media such as the FAZ, Handelsblatt and Süddeutsche Zeitung.
A completely new advertising environment
Pinterest manages to address potential customers precisely when they are looking for inspiration for a new purchase decision. We want to address brands and advertisers and present Pinterest as the ideal platform for advertisements and product catalogues. For this purpose we focus on product updates, brand cases and interviews.
Interesting use cases for lifestyle media
We place Pinterest on various topics in the lifestyle press. The search queries of the users serve as a basis for the latest trends. We position Pinterest as a place where you can discover new ideas and shop right away. Agenda topics are also important here, which we place specifically in connection with exciting use cases.