How can an established company become a contributor to innovation?
The Challenge
Reach the specific target group of science and technology startups and convince them to apply for Merck’s Accelerator Program
The Solution
As part of an international communication campaign, we established the Merck Accelerator as the world’s second best-known health accelerator.
How to help the oldest pharmaceutical company in the world become a modern collaboration hub for startups?
Merck is the oldest pharmaceutical company in the world to position itself today as a modern science and technology company. In autumn 2015, Merck opened the doors to its Innovation Center and launched its Accelerator Program for international startups with a focus on life sciences and healthcare. RCKT was brought on board to position the renowned DAX company as a credible partner for startups and thus become a driver of innovation.
“Our company has always been committed to human progress through science and I believe, the collaboration with startups will lead us to even more breakthrough innovations.”
Michael Gamber, Head of Merck Innovation Center
Startups from all over the world
The goal was to persuade startups from all over the world to apply for the Merck Accelerator. To this end, we set up an multi-channel promotion programme and launched an application phase that takes place twice a year. Over the period of cooperation, we have received more than 2500 applications with a high business fit, more than 35 startup alumni, 14 startup & innovation awards and the second highest awareness worldwide in the field of “International Corporate Health Accelerator”.
