The challenge
Was ziehe ich an, qu’est-ce que je mets, cosa mi metto, what do I wear?
A question as universal as its answers are unique – varying by region, lifestyle, and identity. Our approach: Turning that question into a hyperlocal, multilingual conversation that resonates across markets.
The solution
We are celebrating the diversity of answers to the universal outfit question: with hyperlocal insights, transcreations in Swiss German, French, and Italian, plenty of attitude, and a cheeky twist – proving we really know our audience. Anyone can get dressed, but fashion is a matter of mindset.
Hyperlocal in Every Thread
Think universal outfit check – but with all local vibes. Good old neighborly storytelling packed with attitude is the campaign’s heartbeat. The magic: Blending everyday fashion moments with regional quirks and cultural flavor. In a swiss-german team, we developed transcreations that go beyond translations. The tone stays smart and playful, making each story feel like a conversation between headline and outfit.
