RCKT – A Dentsu Creative Company | The Beer in the Blue Bottle

1664 Blanc – The Beer in the Blue Bottle

How do you make a beer become a lifestyle asset?

The challenge

Phew, tough crowd: The average German is quite conservative when it’s about beer. Introducing a new beer – especially a French one in a blue bottle – requires a fresh narrative angle.

The Solution

Editorial, but make it social media – and social media, but make it editorial. With the beer in the blue bottle, we’re creating the image of a unique lifestyle and product experience. The twist: Our Social Media Creator Squad is holistically designed and also part of our launch campaign.

The Beer in the Blue Bottle

We made our unique bottle become our absolute strength in a fashion-first campaign blending editorial storytelling with social media buzz, all visually coded by the brand asset. Additionally, Our Creator Squad drove engagement holistically – shaping the brand image, sparking conversations, and amplifying reach beyond the fashion image.

Creators from Fashion and Beyond

Our Creator Squad not only served as the key driver for organic engagement and reach, but they also shaped our storytelling – expanding it from fashion to a more general lifestyle theme. The goal was to establish a desirable lifestyle image, anchor the brand within relevant communities, and showcase the product in the best light on every occasion, from fashion to winter sports to music: fancy, but up for a good time.

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