RCKT – A Dentsu Creative Company | Attracting Talents the B2B Way

LucaNet – Attracting Talents the B2B Way

How can a growing software company attract talent that actively shapes the transformation journey?

The challenge

LucaNet aims to be a global SaaS company. The shift prompts a new approach to recruiting that focuses on shared values of team culture and ambition. The challenge is to attract top talent who will help the company achieve its mission of growth and expansion.

The solution

By bringing out the bold and progressive character of the company, the new employer brand inspires pragmatic yet creative problem-solvers. Through distinctive visuals and an approachable tone of voice, a unique positioning is achieved. The result is an employer value proposition that unites the shared talent mindset: Growing today to simplify tomorrow.

Ready for the future

A tech-driven Employer Brand that puts the shared mindset at its core. We show how LucaNet creates impact – as an employer, as a workplace, and as one team with unique talents. The brand positioning: Shaping a place for the kind of people that crave a good challenge. Accelerating growth – both professionally and personally.

The outcome

The outcome is an employer branding toolbox that is actionable, consistent yet flexible. Consisting of a brand guideline, social media strategy, and media planning for activation as well as design templates. The brand hub is represented by the newly launched career website, all of which empower LucaNet to bring their new employer brand to life.

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