RCKT – A Dentsu Creative Company

Schneider Electric – Work Green

How can we address young talents in a target group-specific, local and authentic way and strike the right note?

The challenge

Schneider Electric has many different locations in the DACH region, each with different role profile requirements and benefits. The challenge was to structure these strategically and translate them into supra-regional communication with local evidence.

The solution

By developing a campaign framework with the collection of location-specific proof points and the production of employee stories, we created a tailored communication approach for young talents.

We empower the next generation

Young talents who are already part of Schneider Electric should not only feel welcome, but also proud to be a part of it. To promote and show this, we developed various assets and materials—including GIFs, Spotify playlists, Teams and LinkedIn banners— that bring “Work Green” to life internally. External communication was activated and launched through a young talent campaign using geofencing, a video for the assessment center and trade fair materials.

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