Dr. Oetker – A Taste of Home
How can a food company showcase its personality and the diversity of its products simultaneously?
Challenge
The world-famous company Dr. Oetker took on the challenge of rethinking its corporate website from a target group perspective. In addition to creating a contemporary digital design, the company behind the Dr. Oetker brand should be brought to life. Almost everyone is familiar with the products, but not with what really makes up Dr. Oetker.
Solution
We focus on the people at Dr. Oetker and use a new visual language as well as transparent facts and stories to show what lies behind the products. We also highlight the other business areas, such as digital services and platforms. In addition, employees worldwide talk about the diversity of the company and what makes their work special.
Simple navigation structure for all target groups
With a new information architecture and text structure, content is conveyed in a simple and user-friendly way. A variety of interactive modules allow users to click through content from over 40 countries. Dr. Oetker’s purpose shines through on all pages, and the new careers section reflects the corporate culture at Dr. Oetker, while the press area covers all the needs of journalists.
Localisation for over 40 countries
Newly developed features can be found throughout the entire company website. Since Dr. Oetker is represented in over 40 countries worldwide, the corporate website has been extensively localised for the markets and languages.
Ideally prepared information
The press area has been completely redesigned and, in addition to a media library, also allows a list view of the press releases with a filter function and the option of integrating several markets and languages. The new magazine ‘Dr. Oetker Stories’, which offers dynamic content for SEO performance, provides a glimpse behind the scenes.
Much more than pudding
The new corporate website showcases Dr. Oetker’s internationality, corporate culture and product diversity. The new employer brand ‘Join the Taste’ positions Dr. Oetker as an exciting employer. The new mood film and employee quotes give visitors a sense of the working culture at Dr. Oetker, which is characterised by diversity,
Put the yum in onboarding
A comprehensive documentation of the design system and modules was created within a digital platform to simplify onboarding for third parties and stakeholders from other markets.
